The Use of Intensifiers in the Language of Advertising in English Media - Softcover

Al-Nawas, Raad; Julood, Zainab Hameed

 
9786138928584: The Use of Intensifiers in the Language of Advertising in English Media
Softcover
ISBN 10: 613892858X ISBN 13: 9786138928584
Verlag: Scholars' Press, 2020

Inhaltsangabe

This book provides an image of the effect of the use of intensifiers in the language of advertisement in English media. It is based on a study which has been conducted so as to show how the advertisers implement the language of the media, with special reference to the use of intensifiers, so as to fulfill social, psychological as well as commercial effects upon the address. A number of commercial advertisements have been elicited as the data to be manipulated. The data analysis involves providing information about using parameters such as boosters and downtoners. The findings could be valuable to scholars such as media language specialists, Applied Linguists, Sociolinguits and Psychologists.

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Über die Autorin bzw. den Autor

Professor Raad Shakir Al-Nawas is a teaching staff member - the Department of English, College of Education for Humanities, University of Thi Qar, Iraq. His academic qualifications involve B.A. in English , University of Basrah, Iraq, M.A. in Applied Linguistics, University of Essex, UK and Ph.D. in Sociolinguistics, University of Leeds, UK.

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Verlag
Scholars' Press
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
613892858X
ISBN 13 
9786138928584
Einband
Taschenbuch
Anzahl der Seiten
124
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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