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Insight into Neuromarketing: New Approach to Engineer International Marketing Intelligence System (IMIS)... - Softcover

Shaikh, Md. Sadique

 
9786138955016: Insight into Neuromarketing: New Approach to Engineer International Marketing Intelligence System (IMIS)...
Softcover
ISBN 10: 6138955013 ISBN 13: 9786138955016
Verlag: Scholars' Press, 2021

Inhaltsangabe

By applying neuroscience-based principles, you’ll be able to create marketing messaging and visuals that better connect with your target audience.As the name suggests, neuromarketing means the application of brain-based research to the discipline of marketing in general and digital marketing in particular. It involves the use of functional Magnetic Resonance Imaging (fMRI), the measurement of brain electrical activity or other technologies used to measure people’s responses to marketing creative, such as copywriting, product descriptions, pricing, packaging, and advertising. Rresearchers may find that a particular stimulus causes a response in the brains of test subjects that’s correlated with a desired behavior (e.g. the release of a ‘feel good’ hormone). Obviously, as a marketer, you’d want to know these cause-effect relationships so that you can apply the principles to your creative, and thereby drive improvements to your key conversion metrics. This book explains all about how effectively neuroscience practices can be useful and implementable in Marketing and consumer behaviour.

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Über die Autorin bzw. den Autor

Prof.(Dr.) Md. Sadique Shaikh is Director, Scientist and international author with 72 books, 140 research papers and 130 conferences talks and presentations. He is qualified in M.S(ES), MBA(HRM), MBA(MM), PGDM, M.Tech(IT) followed by M.Phil, Doctorate in Management Studies DNS(International Business) and Ph.D. He is Editor/Reviewer/Chief Editor/OCM

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Verlag
Scholars' Press
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
6138955013
ISBN 13 
9786138955016
Einband
Taschenbuch
Anzahl der Seiten
272
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
1039
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