Case Study Collection of Global Digital Trading: Digital Transformation - Softcover

Li, Xuanzheng; Xiang, Haotian; Luo, Xiao

 
9786138974086: Case Study Collection of Global Digital Trading: Digital Transformation
Softcover
ISBN 10: 6138974085 ISBN 13: 9786138974086
Verlag: Scholars' Press, 2022

Inhaltsangabe

The rapid development of information technology and the outbreak of the new crown epidemic have dramatically changed the operational issues of global businesses. Both marketing, business models and supply chains have benefited from the application of information technology but were influenced by the disruptions brought about by the epidemic. This book will include three case studies corresponding to three elements of the value chain of operation management: marketing and business model, supply chain logistics. The first paper focus on marketing issues related to live e-commerce. The second paper study the business model of SHEIN, a successful Chinese online fashion company. The rapid development of the internet in China in the 21st century has created an opportunity for the development of cross-border e-commerce. The third article analyzes the maritime industry in Singapore.

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Über die Autorin bzw. den Autor

The articles are written by  students from SILC Business School, Shanghai University. they got invovled with the project of Global Digital Trading  by Dr. Jun CHEN.

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Verlag
Scholars' Press
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
6138974085
ISBN 13 
9786138974086
Einband
Taschenbuch
Anzahl der Seiten
68
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
preigu
mail@preigu.de

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