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The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance.
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El Dr. V. Suereshkumar (38 años) es un eminente académico, un investigador dedicado y un guía con mucha experiencia durante los últimos 15 años en el campo de la gestión. Fue galardonado con un doctorado (Gestión) en la Universidad Bharathidasan, Tiruchirappalli en 2010. Tiene alrededor de 15 años de experiencia en la enseñanza de los estudiantes de UG y PG en varias universidades.
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Verlag:
LAP LAMBERT Academic Publishing Jan 2019, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. 284 pp. Englisch. Bestandsnummer des Verkäufers 9786139444724
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Neu
Softcover
Anbieter: moluna, Greven, Deutschland
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: v Suresh KumarDr.V.Suereshkumar (38) is an eminent academician, a dedicated researcher and well-experienced guide for the past 15 years in the field of management. He was awarded Ph.D (Management) in the Bharathidasan University, Tir. Bestandsnummer des Verkäufers 385858242
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody's life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. Bestandsnummer des Verkäufers 9786139444724
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Neu
Taschenbuch
Anbieter: preigu, Osnabrück, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Effects of Sales Promotions on Consumer Preferences and Brand Equity | Suresh Kumar V (u. a.) | Taschenbuch | 284 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9786139444724 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 115846562
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Verlag:
LAP LAMBERT Academic Publishing Jan 2019, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody¿s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 284 pp. Englisch. Bestandsnummer des Verkäufers 9786139444724
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Effects of Sales Promotions on Consumer Preferences and Brand Equity
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
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Softcover
Anbieter: Buchpark, Trebbin, Deutschland
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Zustand: Sehr gut. Zustand: Sehr gut | Seiten: 284 | Sprache: Englisch | Produktart: Bücher | The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody¿s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. Bestandsnummer des Verkäufers 34027607/2
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Beispielbild für diese ISBN
Effects of Sales Promotions on Consumer Preferences and Brand Equity
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6139444721
ISBN 13: 9786139444724
Gebraucht
Softcover
Anbieter: Buchpark, Trebbin, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Zustand: Hervorragend. Zustand: Hervorragend | Seiten: 284 | Sprache: Englisch | Produktart: Bücher | The Fast Moving Consumer Goods (FMCG) sector is the fourth largest sector in India touching everybody¿s life every day. With changing profile and mindset of Indian consumers, this sector has a constructive potential in the form of semi-urban, urban slums and emerging rural segment. The present study would help to explore the consumption patterns, purchasing behavior and motives, their purchase decision, sales promotion etc. The findings will help the manufactures to adopt new strategies to attract new customers and to maintain the loyalty of the existing customers. In the present competitive scenario, the consumers are prepared to choose their right product not only based on their needs but also on the basis of sales promotional measures implemented by the manufactures on them. The study will fill the existing gap in the literature and it will be useful for the FMCG marketers entering into rural markets to develop effective marketing strategies. In this context, the present study gains importance. Bestandsnummer des Verkäufers 34027607/1
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EUR 58,99
EUR 105,00 Versand
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