New Product Development Failure - Softcover

Raman, Saravanan; Darmalingam, Kumareson; Chinniah, Subhaseni

 
9786139584826: New Product Development Failure
Softcover
ISBN 10: 6139584825 ISBN 13: 9786139584826
Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

The study attempts to investigate the cause of the new product development failure at OSM Malaysia (OSMM). The research identified five prominent variables which cause new product development failure. The five factors are management style, technical expertise/knowledge, job stress level, project management skill, and cross-functional team support. This research uses both primary and secondary data information to analyze the data findings. A self-administrated questionnaire with 32 questions was given to the respondents. The questionnaire used a Likert scale range between 1 to 5 to determine the level of agreement of the respondent to the items listed. Management Style is the most influencing factor that causes the new product development failure in OSMM. While the technical expertise/knowledge shows a positive relationship, it is not statistically significant; hence this independent variable should not be neglected as well. Anyhow, the research has also ruled out the job stress level, project management skills and cross-functional team support towards the new product development failure as it has a negative direction and the strength of the relationship is relatively weak.

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Über die Autorin bzw. den Autor

Mr. Saravanan Raman obtained his MSc Business Analysis and Consulting from the Univ. of Strathclyde, UK. He has around 15 years of working experience at managerial level in the service industry. He worked in both the manufacturing and service sector locally and internationally.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
6139584825
ISBN 13 
9786139584826
Einband
Taschenbuch
Anzahl der Seiten
52
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
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Lettland