Verwandte Artikel zu Conceptualization and Measurement of Perceived Security...

Conceptualization and Measurement of Perceived Security in E-Commerce - Softcover

Aggarwal, Aanchal

 
9786139815371: Conceptualization and Measurement of Perceived Security in E-Commerce
Softcover
ISBN 10: 6139815371 ISBN 13: 9786139815371
Verlag: LAP LAMBERT Academic Publishing, 2018

Inhaltsangabe

The book explicates a comprehensive model explaining the impact of Perceived security on consumer purchase intentions and how does it contribute to trust and satisfaction towards an e-retailer in an online shopping context. The study attempted to explore the relationships between transaction security, payment system and perceived security, trust, satisfaction and purchase intentions. The book additionally provides valuable information to on-line retailers so as to maximize customer satisfaction and trust and generate positive intentions to buy online with attributes of perceived security.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Ms. Aanchal Aggarwal is currently working as an Assistant Professor at Vivekananda Institute of Professional Studies affiliated to Guru Gobind Singh Indraprastha University. Ms. Aggarwal is pursuing her PhD in the area of marketing and consumer behaviour. She holds fellowship diploma from Insurance Institute of India.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
6139815371
ISBN 13 
9786139815371
Einband
Taschenbuch
Anzahl der Seiten
96
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland