Tacit Knowledge Augmented CRM Systems - Softcover

Basit, Abdul; Khan, Mumtaz M.

Softcover

ISBN 10: 6139830796 ISBN 13: 9786139830794

Verlag: LAP LAMBERT Academic Publishing, 2018

Inhaltsangabe

Customer Relationship Management (CRM) is a philosophy that can be translated into a strategy. This book provides a comprehensive and balanced review on CRM, Knowledge Management (KM) especially that of Tacit Knowledge (TK), Marketing and Relationship marketing. An insight in the core components of CRM systems leading to inclusion of TK can bring better understanding of marketing functioning. This understanding results in better decisions. After critical review of literature and studying CRM models, their components and limitations, a knowledge-enabled strategic CRM model has been conceived and presented which provides the framework and present an outline for successful implementation of CRM systems This study is unique in many perspectives: 1. Integrating TK in CRM systems is the first effort in CRM domain. 2. It provides the mechanism for institutionalizing knowledge. 3. It suggests the way how to diffuse and share of TK across the different departments. 4. It Explores how to create and effective use of knowledge can be helpful for top management in making strategic marketing decision.

Über diesen Titel

Über die Autorin bzw. den Autor

Basit has an MS/M.Phil. in BADM. He has published various articles in the domains of knowledge management, relationship marketing and total quality management. Dr. Khan got his PhD. in BADM. He has published numerous articles and among his most important publications on team cognition.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 6139830796
• ISBN 13: 9786139830794
• Einband: Taschenbuch
• Anzahl der Seiten: 64
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Editions Vie; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland