Role of Communication in Rural Development - Softcover

Hampesh, K. S.

Softcover

ISBN 10: 6139848784 ISBN 13: 9786139848782

Verlag: LAP LAMBERT Academic Publishing, 2018

Inhaltsangabe

Today India is passing through the phase of communication revolution, which has brought about a significant growth of media in mass communication. It has become an important part of development initiatives in various sectors. This work is significant because communication media play a substantial role in developing rural resources and motivating the masses for adopting new technology. It has the potential to widen experimental horizons, to focus attention, to raise aspirations and to create a climate for development. In addition to transferring technology, communication media like television and other communication media which have the potential to confer developmental status, to enforce social norms so as to help cultivating tastes and could also affect lightly presumed attitudes. The challenge is to accommodate stable resources and the power of communication skillfully for economic and social development. There is a need to recognize that communication is a powerful force for rural change.

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Über die Autorin bzw. den Autor

Dr. Hampesh K S is presently working as Assistant Professor in the Department of Journalism & Mass Communication at Shri Dharmasthala Manjunatheshwara Post-Graduate Centre (Autonomous), Ujire. He has presented papers in International and National conferences and also published research papers in various peer-reviewed journals.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 6139848784
• ISBN 13: 9786139848782
• Einband: Taschenbuch
• Anzahl der Seiten: 328
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Fastbook Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland