Perceptions of Service Quality and Satisfaction among the Spectators: A Mega-Sport Event: PyeongChang 2018 Olympic Winter Games - Softcover

Sivarajah, Gobinath

 
9786139854431: Perceptions of Service Quality and Satisfaction among the Spectators: A Mega-Sport Event: PyeongChang 2018 Olympic Winter Games
Softcover
ISBN 10: 6139854431 ISBN 13: 9786139854431
Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

Many sport management scholars have dealt with numerous issues of qualities in various types of sport services. It is essential to identify the determinants of spectators' satisfaction based on their experience to enhance service quality for future events. The XXIII Olympic Winter Games was hosted by Pyeongchang, South Korea in 2018. The purpose of this research was to examine the relationship between service qualities and spectators' satisfaction. A questionnaire was developed based on access, transportation, accommodation, venue, game, augmented service, and interaction qualities. The findings of the study were based on the analysis of a sample of 214. The CFA confirmed that the CFA measurement model fit good (CMIN/DF =1.459, RMSEA = 0.046, TLI = 0.958, CFI = 0.963). SEM also was a good fit for the data (CMIN/DF = 2.003, RMSEA = 0.069, TLI = 0.908, CFI = 0.917). Since this was the very first measurement model for winter mega-sport event, it was named "Win-SERVQUAL" model. This study is limited to the sample being restricted to a single mega Winter Games. The recommendations would suggest further needs, ideas, and knowledge to the organizing committees.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

GOBINATH 'SiGo' Sivarajah earned Master of Sport Management from Seoul National University, South Korea with Best Thesis Award and B.Sc. (Hons) in Statistics with First Class from the University of Jaffna, Sri Lanka awarded Prof. A Thurairajah Gold Medal for the All-Round Performance in the University, Prof. K Kunaratnam Gold Medal for excellence.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
6139854431
ISBN 13 
9786139854431
Einband
Taschenbuch
Anzahl der Seiten
108
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
4950000000000
info@krega-onlinehandel.de

Birkenweg 31
Brakel
33034
Deutschland