Strategic Approach to Country Competitiveness in Tourism: Through Evidence from Singapore and Sri Lanka - Softcover

Jayasuriya, Prasad

 
9786139858590: Strategic Approach to Country Competitiveness in Tourism: Through Evidence from Singapore and Sri Lanka
Softcover
ISBN 10: 6139858593 ISBN 13: 9786139858590
Verlag: LAP LAMBERT Academic Publishing, 2018

Inhaltsangabe

The world tourism has come to the forefront as a foreign exchange earner for many countries irrespective of whether they fall under the developed category or otherwise. However, there is a noticeable difference between the tourism country competitiveness of developed and developing nations. Under such circumstances, this book is intended to bring insights from two countries that are actively engaged in tourism. The two countries are lying on two ends of the economic development spectrum, while also having vast differences in the inherited and natural resources. Surprisingly, Singapore with less natural and cultural resources have achieved a remarkable success as a tourist destination while Sri Lanka with all its rich culture, historical artifacts and abundance of natural resources is still left behind in the race of country competitiveness. The journey through the pages of this book will guide the readers on revelations related to tourism from four different research studies conducted during 2016 to 2018 in Singapore and Sri Lanka. The findings of these studies and the learning therein can be used as a base and guideline to craft effective strategies to drive tourism in any nation.

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Über die Autorin bzw. den Autor

Dr. Prasad Jayasuriya is a senior management executive, a consultant and a visiting university lecturer in Sri Lanka. He holds degrees in PhD, MBA, and BSc(Engineering). He counts over 20 years of corporate experience including MNC's and currently functions as a director for Toll Global Forwarding Lanka (Pvt) Ltd. and Knowledge Village (Pvt) Ltd.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
6139858593
ISBN 13 
9786139858590
Einband
Taschenbuch
Anzahl der Seiten
56
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions Muse
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland