Verwandte Artikel zu Spending Behavior : Models, Methods and Empirical Insights

Spending Behavior : Models, Methods and Empirical Insights - Softcover

Shah, Kavita; Brahmbhatt, Mamta

 
9786139867653: Spending Behavior : Models, Methods and Empirical Insights
Softcover
ISBN 10: 6139867657 ISBN 13: 9786139867653
Verlag: LAP LAMBERT Academic Publishing, 2018

Inhaltsangabe

This book provides an insight on how individuals choose to spend their hard earned money across different categories. India has changed dramatically over few decades and this expanse, growth and diversity of this nation has made predicting the pattern of this upsurge even more challenging than ever. More importantly the new cohort of consumers is gradually acquiring the taste of the new age India; India with Diversified avenues and Socio – Economical freedom. Due to this, India is now one of the most promising markets for global companies. Indian consumers have gone beyond the basic “Roti -Kapda –Makan” to “Eating better – Dressing better- Living better “. This trend is not limited to Metro cities or urban spaces, tier II and tier III city consumers are also aspiring to spend more towards better standard of living. This book discusses at length the categories across which individuals and the factors affecting those choices.

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Über die Autorin bzw. den Autor

Dr. Kavita ShahBBA, PGDM, PGD - (Banking and Insurance), PhD - (Mgt) Dr. Mamta BrahmbhattBBA, DCA, MBA (Finance), M.Com (Business/Finance), Ph.D.(Banking Management), PGDRM, UGC_NET, GSLET

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
6139867657
ISBN 13 
9786139867653
Einband
Taschenbuch
Anzahl der Seiten
164
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland