Brand Extension - Softcover

Lavuri, Rambabu

Softcover

ISBN 10: 6139871093 ISBN 13: 9786139871094

Verlag: LAP LAMBERT Academic Publishing, 2018

Inhaltsangabe

In present era, companies can access new markets through an existing brand, known to reduce both the cost of the introduction of new products and the risk of product failure. Company makes extension our brand that is popular in market and in the mind of customer and also have positive image. Brand extension strategy not suitable for all the brands it has both negative and positive impact. it may negatively affect the image of parent brand. Developing new brand requires much more investment than creating brand extension so, due to this reason firms use brand extension strategy to enter new markets. brand extension is an instance of using and established brand name or trade mark on new products the main purpose is increase sales. A brand extension strategy involves using an established brand in a class of product to give a different product category. Mostly companies of these days use brand extension use its current name with different product. Brand is the asset of the company. And companies want to more cash its good name and customer loyalty with current brand name.

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Über die Autorin bzw. den Autor

Dr. RAMBABU LAVURI has 7 years of experience in teaching and research in field of Management. He received his Ph.D from Dept. of Business Management, Osmania University. MBA Degree from SBIT college; MA-ENG from CDE-OU; PGDSRD-NIRD; and he qualified UGC-JRF&NE. He has published 32 articles in Referred, peer-reviewed international journals.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2018
• Sprache: Englisch
• ISBN 10: 6139871093
• ISBN 13: 9786139871094
• Einband: Taschenbuch
• Anzahl der Seiten: 232
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Fastbook Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland