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Corporate Culture - A case study based Approach: Ethical issues are ones that involve the way things "should be" rather than the way things are. - Softcover

Sirajudeen, I. Parvin Banu

 
9786139989379: Corporate Culture - A case study based Approach: Ethical issues are ones that involve the way things "should be" rather than the way things are.
Softcover
ISBN 10: 613998937X ISBN 13: 9786139989379
Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization's goals, strategies, structure, and approaches to labor, customers, investors, and the greater community. As such, it is an essential component in any business's ultimate success or failure. Closely related concepts, discussed elsewhere in this volume, are corporate ethics (which formally state the company's values) and corporate image (which is the public perception of the corporate culture). The concept is somewhat complex, abstract, and difficult to grasp.

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Über die Autorin bzw. den Autor

Dr. I. Parvin Banu is an Associate Professor in International Business in Sri Ramakrishna College of Arts and Science, Coimbatore. She has 14 years of Academic and Research experience. She is an International Reviewer in African Journal. She has published 50 articles and has also won International Award for Best Women Faculty.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
613998937X
ISBN 13 
9786139989379
Einband
Taschenbuch
Anzahl der Seiten
128
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Betascript Publishing
customerservice@vdm-vsg.de

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Riga
1039
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