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The Patterns of Language Mixing in Print Adverts: A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya - Softcover
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Code-mixing is a conventional lexical phenomenon in communities of high heterogeneity and Kenya is no exception to this. English, Swahili and vernacular dialects are mixed in most of the commercial adverts in the corporate sector of the Kenyan economy. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to determine the patterns of language mixing in information-loaded and outcome-driven commercial print advertisements of commercial banks and mobile telecommunications firms in Kenya. The data was obtained from language-mixed print adverts from newspapers, brochures, posters, billboards and relevant advertising messages on the walls and buildings housing these firms.The study was conducted in Nairobi County. Purposive sampling was used to select language–mixed print adverts only. The data was analyzed using Lexical pragmatics theory. The patterns of language mixing evidenced in the adverts included intra-utterance and inter-utterance language – mixing, shifting words to new uses, free and bound morpheme combinations and compounding of words. The use of second person reflexive pronoun was also highly exploited giving rise to a defined pattern.
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Code-mixing is a conventional lexical phenomenon in communities of high heterogeneity and Kenya is no exception to this. English, Swahili and vernacular dialects are mixed in most of the commercial adverts in the corporate sector of the Kenyan economy. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to determine the patterns of language mixing in information-loaded and outcome-driven commercial print advertisements of commercial banks and mobile telecommunications firms in Kenya. The data was obtained from language-mixed print adverts from newspapers, brochures, posters, billboards and relevant advertising messages on the walls and buildings housing these firms.The study was conducted in Nairobi County. Purposive sampling was used to select language–mixed print adverts only. The data was analyzed using Lexical pragmatics theory. The patterns of language mixing evidenced in the adverts included intra-utterance and inter-utterance language – mixing, shifting words to new uses, free and bound morpheme combinations and compounding of words. The use of second person reflexive pronoun was also highly exploited giving rise to a defined pattern.
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The Patterns of Language Mixing in Print Adverts
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
Neu
Softcover
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Muyuku Jacinta AkinyiJacinta Akinyi Muyuku is a linguist. She holds Master of Arts in Linguistics of University of Nairobi and currently working on a doctorate degree in Linguistics. In addition to Linguistics,the author also has uni. Bestandsnummer des Verkäufers 287817712
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The Patterns of Language Mixing in Print Adverts
Verlag:
LAP LAMBERT Academic Publishing Apr 2019, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
Neu
Taschenbuch
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Taschenbuch. Zustand: Neu. Neuware -Code-mixing is a conventional lexical phenomenon in communities of high heterogeneity and Kenya is no exception to this. English, Swahili and vernacular dialects are mixed in most of the commercial adverts in the corporate sector of the Kenyan economy. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to determine the patterns of language mixing in information-loaded and outcome-driven commercial print advertisements of commercial banks and mobile telecommunications firms in Kenya. The data was obtained from language-mixed print adverts from newspapers, brochures, posters, billboards and relevant advertising messages on the walls and buildings housing these firms.The study was conducted in Nairobi County. Purposive sampling was used to select language¿mixed print adverts only. The data was analyzed using Lexical pragmatics theory. The patterns of language mixing evidenced in the adverts included intra-utterance and inter-utterance language ¿ mixing, shifting words to new uses, free and bound morpheme combinations and compounding of words. The use of second person reflexive pronoun was also highly exploited giving rise to a defined pattern.Books on Demand GmbH, Überseering 33, 22297 Hamburg 56 pp. Englisch. Bestandsnummer des Verkäufers 9786200006592
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The Patterns of Language Mixing in Print Adverts
Verlag:
LAP LAMBERT Academic Publishing Apr 2019, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
Neu
Taschenbuch
Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Code-mixing is a conventional lexical phenomenon in communities of high heterogeneity and Kenya is no exception to this. English, Swahili and vernacular dialects are mixed in most of the commercial adverts in the corporate sector of the Kenyan economy. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to determine the patterns of language mixing in information-loaded and outcome-driven commercial print advertisements of commercial banks and mobile telecommunications firms in Kenya. The data was obtained from language-mixed print adverts from newspapers, brochures, posters, billboards and relevant advertising messages on the walls and buildings housing these firms.The study was conducted in Nairobi County. Purposive sampling was used to select language-mixed print adverts only. The data was analyzed using Lexical pragmatics theory. The patterns of language mixing evidenced in the adverts included intra-utterance and inter-utterance language - mixing, shifting words to new uses, free and bound morpheme combinations and compounding of words. The use of second person reflexive pronoun was also highly exploited giving rise to a defined pattern. 56 pp. Englisch. Bestandsnummer des Verkäufers 9786200006592
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The Patterns of Language Mixing in Print Adverts : A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Code-mixing is a conventional lexical phenomenon in communities of high heterogeneity and Kenya is no exception to this. English, Swahili and vernacular dialects are mixed in most of the commercial adverts in the corporate sector of the Kenyan economy. As code-mixing becomes an idiosyncratic trend in Kenyan corporate sector, this study sought to determine the patterns of language mixing in information-loaded and outcome-driven commercial print advertisements of commercial banks and mobile telecommunications firms in Kenya. The data was obtained from language-mixed print adverts from newspapers, brochures, posters, billboards and relevant advertising messages on the walls and buildings housing these firms.The study was conducted in Nairobi County. Purposive sampling was used to select language-mixed print adverts only. The data was analyzed using Lexical pragmatics theory. The patterns of language mixing evidenced in the adverts included intra-utterance and inter-utterance language - mixing, shifting words to new uses, free and bound morpheme combinations and compounding of words. The use of second person reflexive pronoun was also highly exploited giving rise to a defined pattern. Bestandsnummer des Verkäufers 9786200006592
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The Patterns of Language Mixing in Print Adverts: A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
Neu
Softcover
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The Patterns of Language Mixing in Print Adverts: A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
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The Patterns of Language Mixing in Print Adverts: A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
Neu
Softcover
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The Patterns of Language Mixing in Print Adverts: A Case of Commercial Banks and Mobile Telecommunications Firms in Kenya
Verlag:
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 6200006598
ISBN 13: 9786200006592
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Paperback. Zustand: Brand New. 56 pages. 8.66x5.91x0.13 inches. In Stock. Bestandsnummer des Verkäufers zk6200006598
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