Verwandte Artikel zu Compensatory Consumption And Shopping: An Indian Perspective

Compensatory Consumption And Shopping: An Indian Perspective - Softcover

Singh, Shallu; Singh, Sukhdev

 
9786200078322: Compensatory Consumption And Shopping: An Indian Perspective
Softcover
ISBN 10: 6200078327 ISBN 13: 9786200078322
Verlag: LAP LAMBERT Academic Publishing, 2019

Inhaltsangabe

The emerging studies of consumer behavior have explored the fact that people do not consume barely for the functionality of the product or due to their utilitarian needs. The psychology of human buying behavior is very deep. There also exists darker domain wherein people indulge in buying not because of the need but because of need deficit i.e. they may buy to compensate for some other need. This book provides an in depth study of the same among north Indian urban women. The study investigates the phenomenon of compensatory consumption, and measures the factors influencing compensatory consumption by using Confirmatory Factor Analysis. The analysis throws light on this new exciting topic and should be useful for marketers or anyone else with women as target audience.

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Über die Autorin bzw. den Autor

Dr. Shallu Singh is Associate Professor in Marketing and has 12 years of teaching, research, academic administration & consultancy experience. Dr. Sukhdev Singh works as Prof & Head of the Department of Business Administration and has 36 years of teaching & research experience.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2019
Sprache
Englisch
ISBN 10 
6200078327
ISBN 13 
9786200078322
Einband
Taschenbuch
Anzahl der Seiten
280
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland