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E- Banking Services: An Analytical Review on Customer Awareness - Softcover

Jayachandran, R; Saranya, W

 
9786200437716: E- Banking Services: An Analytical Review on Customer Awareness

Inhaltsangabe

Electronic banking, Use of computers and telecommunications to enable banking transactions to be done by telephone or computer rather than through human interaction. Electronic banking has vastly reduced the physical transfer of paper money and coinage from one place to another or even from one person to another. Customer awareness is a very important element as we attempt to move forward a close out sales. This can be an issue both online and offline with really the same science behind each of them.

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Über die Autorin bzw. den Autor

Dr R Jayachandran, Associate Professor with over 20+ years of Experience. Published various article in National and International Journals. Presented papers in National and International conference, Seminars and workshop. Delivered lectures and Acted as a resource person in Webinars. Received many awards in the field of research and Teaching.

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