Strategy implementation in SMEs through the application of a BSC: How small and medium-sized enterprises can implement their corporate strategy and ... scorecard can support them in this process - Softcover

Lueger, Markus

 
9786200761651: Strategy implementation in SMEs through the application of a BSC: How small and medium-sized enterprises can implement their corporate strategy and ... scorecard can support them in this process
Softcover
ISBN 10: 6200761655 ISBN 13: 9786200761651
Verlag: Our Knowledge Publishing, 2025

Inhaltsangabe

SMEs in particular are able to respond more quickly than large companies to environmental influences, internal/external changes and much more. This makes SMEs fast-acting and flexible companies. However, when it comes to strategy implementation, SMEs lag behind many large companies. Without a defined strategy and the measures required to implement it, a strategic plan is difficult to put into practice. This book examines the balanced scorecard method in relation to corporate strategy implementation, focusing on small and medium-sized enterprises. Based on a literature review covering the fundamentals of strategic and operational management and the structure and integration of a BSC, including key performance indicators, the current situation in SMEs with regard to corporate strategy and its implementation is recorded and analysed. The information obtained clearly showed that SMEs do have a strategy, but that they pursue it using a wide variety of methods, some of which are incorrect. This is where this book comes in, making the BSC method tangible for SMEs and supporting them in implementing their strategy.

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Über die Autorin bzw. den Autor

Markus Lueger, nascido em 1988, vive em Waidhofen an der Ybbs. Após concluir a escola de mestrado em marcenaria, trabalhou na área de desenvolvimento de móveis. Em 2015, ingressou no setor metalúrgico, onde concluiu o mestrado em Gestão de Produção/Tecnologia enquanto diretor de produção e implementou muitos projetos com sucesso.

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Verlag
Our Knowledge Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
6200761655
ISBN 13 
9786200761651
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
Editions Muse
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland