Predicting Telecommunication Customer Churn Using Data Mining - Softcover

Alomari, Diana

 
9786202008716: Predicting Telecommunication Customer Churn Using Data Mining
Softcover
ISBN 10: 6202008717 ISBN 13: 9786202008716
Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

Nowadays, there is a vast amount of data available for analysis, which if analyzed and interpreted accurately can yield valuable knowledge and key insights into customers’ needs. This book, will focus on the application of data mining analysis in the telecommunication sector and how this can be used to help in predicting and identifying customers that might leave a telecommunication provider to go to the company’s competitors (churn). When customer churn is predicted accurately, telecommunication companies will be more able to take proactive decisions to ensure that customers stay with the company i.e. customer retention.

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Über die Autorin bzw. den Autor

M.Sc. Information Systems from King Saud University (2017) - First honor.B.Sc. Information Systems from Prince Sultan University (2012) - First honor.Experience working with Cisco Systems, Inc . Research interest: big data, data mining, data analysis.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
6202008717
ISBN 13 
9786202008716
Einband
Taschenbuch
Anzahl der Seiten
120
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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