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Customer Relationship Management: Student - Institution Perspective - Softcover

Sharma, Jitender Kumar

 
9786202008990: Customer Relationship Management: Student - Institution Perspective
Softcover
ISBN 10: 6202008997 ISBN 13: 9786202008990
Verlag: LAP LAMBERT Academic Publishing, 2017

Inhaltsangabe

Are students not customers to the colleges they seek admission to? Is this relationship any different from the relationship between a customer and a company? Don't these colleges need to realign its internal systems to give better experience to its students? In fact, a few colleges already market itself of providing ROI or 'Value for money' to its prospective students. Sadly, majority of colleges still jostle to fill its seats. Is effective CRM between student and institute a way out? This book explores.

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Über die Autorin bzw. den Autor

Dr Jitender Kumar Sharma teaches Marketing. He has taught at Saudi Electronic University and at reputed management colleges in India. His interest areas are CRM and Training. This book is about CRM practices adopted by management colleges. It highlights student-institute relationship, drawing it's analogy from customer-company relationship.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
6202008997
ISBN 13 
9786202008990
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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