Big Data: Exploratory Study of Risks and Opportunities - Softcover

Colongo, Sabrina

 
9786202280075: Big Data: Exploratory Study of Risks and Opportunities
Softcover
ISBN 10: 6202280077 ISBN 13: 9786202280075
Verlag: Éditions universitaires européennes, 2018

Inhaltsangabe

Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it.

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Reseña del editor

Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it.

Biografía del autor

Born in 1994, Sabrina grew up in Eastern France. Between 2012 and 2015, she pursued a bachelor's degree in Business Administration at the University of Geneva. She then moved to Lausanne in 2015 and obtained a master in Accounting, Controlling and Finance in 2017. She decided to dedicate her master's thesis to the study of Big Data.

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Verlag
Éditions universitaires européennes
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
6202280077
ISBN 13 
9786202280075
Einband
Tapa blanda
Anzahl der Seiten
52
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Verantwortliche Person
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