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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands - Softcover

Bouziane, Karima

 
9786202344524: Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
Softcover
ISBN 10: 6202344520 ISBN 13: 9786202344524
Verlag: Noor Publishing, 2017

Inhaltsangabe

This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers’ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.

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Über die Autorin bzw. den Autor

Karima BOUZIANE is a Professor and researcher at Chouaib Doukkali University, Morocco. She holds a Doctorate degree in Translation Studies and Intercultural Communication from the same university. Her areas of interest are: Translation, advertising and localization. She is author of the book: Cultural Transfer in the Translation of Advertising.

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Verlag
Noor Publishing
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
6202344520
ISBN 13 
9786202344524
Einband
Taschenbuch
Anzahl der Seiten
104
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Editions universitaires europeennes
customerservice@vdm-vsg.de

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Riga
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