Store Atmospherics & Consumer Behavior: Guided by Senses - Softcover

Elbachir, Sabrina

Softcover

ISBN 10: 6202358718 ISBN 13: 9786202358712

Verlag: Noor Publishing, 2019

Inhaltsangabe

We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go to explore, look, compare, hang out...The influence of environmental characteristics on individuals' behavior has long been exploited by architects, retailers, and interior designers. Over the years, it has become clear that environmental variables can significantly influence consumer behavior and emotions. The atmosphere on a retail space is composed of different elements that are often called "store atmospherics" such as music, scent, and colors on which the retailer should act to impact the consumers' behavior. This book focuses on environmental psychology for the explanation and interpretation of store atmospherics and its impact on consumer behavior. With a collection of empirical studies that summarizes all previous research on the influence of colors, music, and crowding on consumer behavior within stores, the book highlights the methodological challenges inherent in this field of research.

Über diesen Titel

Über die Autorin bzw. den Autor

Sabrina Elbachir is a PhD in Marketing and a full lecturer and researcher at the Faculty of Economics and Management at the University of Mascara, Algeria. She is the author of both national and international scientific papers related to store atmospherics, consumer behaviour and entrepreneurship.

Details zur Ausgabe

• Verlag: Noor Publishing
• Erscheinungsdatum: 2019
• Sprache: Englisch
• ISBN 10: 6202358718
• ISBN 13: 9786202358712
• Einband: Taschenbuch
• Anzahl der Seiten: 220
• Kontakt zum Hersteller: Nicht verfügbar
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