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Business Intelligence (BI) & Customer Relationship Management (CRM): Business Intelligence Application in a Commercial Enterprise - Softcover

O. Matthew, Ugochukwu; S. Kazaure, Engr. Dr. Jazuli; A. Ruth, Aloh

 
9786202530873: Business Intelligence (BI) & Customer Relationship Management (CRM): Business Intelligence Application in a Commercial Enterprise
Softcover
ISBN 10: 6202530871 ISBN 13: 9786202530873
Verlag: LAP LAMBERT Academic Publishing, 2020

Inhaltsangabe

Data Mining Business Intelligence (BI) plays important roles in many organizations especially the customer service oriented establishments like Commercial Banks, Retails Enterprise , Mobile Telecommunication Companies , Beauty & Fashion House, Automobiles and Airlines , Transports Logistics & Haulages . It is very important to scrutinize the collected data and present them into an understandable pattern. In the present scenario, banking is an emerging sector where large volumes of electronic data are maintained. The important task in banking is handling huge transactional data and making decisions regarding customer retention, fraud detection and prevention, risk and marketing management. Detecting and preventing fraud is difficult, because fraudsters develop new schemes all the time, and the schemes grow more and more sophisticated to elude easy detection. The Artificial Neural Networks can be used for prediction, classification, and segmentation of problems across a wide variety of business areas and help to safeguard a business system from unpleasant scenarios. In recent years, Artificial Neural Networks have been employed in several diverse fields such as Commercial Banks .

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Über die Autorin bzw. den Autor

Ugochukwu Okwudili Matthew , Engr. Dr. Jazuli Sanusi Kazaure &  Aloh Ruth Alaba are all Academic Scholars at Hussaini Adamu Federal Polytechnic , P.M.B 5004 Kazaure, Jigawa State Nigeria in  the Department of Computer Science , Electrical Electronics Engineering & Mass Communication Department Respectively with several  years of academic inputs.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
6202530871
ISBN 13 
9786202530873
Einband
Taschenbuch
Anzahl der Seiten
296
Kontakt zum Hersteller
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland