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Customer Perception Influence: On the Relationship Between Green Marketing Practices and Customer Satisfaction - Softcover

Macharia, Rachael

 
9786202815697: Customer Perception Influence: On the Relationship Between Green Marketing Practices and Customer Satisfaction
Softcover
ISBN 10: 6202815698 ISBN 13: 9786202815697
Verlag: LAP LAMBERT Academic Publishing, 2020

Inhaltsangabe

The climate change effect on African continent has not been severe in the last decade. Today, there are serious effects that are felt and affect the African countries economies. Kenya in particular, has experienced great floods and droughts in the northern part of the country and change of rainy seasons in the highlands. It is that time when the country engages every other organization (both corporate and non profit organizations) in the environmental conservation practices. This book addresses the practices that corporate organizations can employ in order to change the customer perception and give satisfaction to customers as they conserve the environment.

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Über die Autorin bzw. den Autor

Dr Rachael Macharia is a Business Strategist consultant, a marketer and a researcher in business development with an Economics background. She has a great interest in corporates involvement in Environmental Conservation Practices. Worked for Non-Governmental Organizations in the area of Climate Change Adaptation and Mitigation.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2020
Sprache
Englisch
ISBN 10 
6202815698
ISBN 13 
9786202815697
Einband
Taschenbuch
Anzahl der Seiten
68
Kontakt zum Hersteller
Editions Muse
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland