Consumer Behavior and Apple Company Strategy - Softcover

GOLI, Stéphane

Softcover

ISBN 10: 6202856440 ISBN 13: 9786202856447

Verlag: Our Knowledge Publishing, 2021

Inhaltsangabe

Apple Inc. was founded in 1976 by Steve Jobs and Steve Wozniak. In its early days Apple was a company with a very simple structure with only two people in the company. It is a multinational company whose main activity was the manufacture and sale of computers but this is no longer the majority since the early 2000s. Other products have taken the upper hand in the turnover (ex: Ipod, Mac, Iphone...). Then from 2001, the company diversifies into the technological field with the release of Ipods and the sale of music via the Internet. While privileging the design of its products. Apple is known for its strength in selling products (even expensive ones) to teenagers and also for the strong popularity of its brand among this target group. The iPod is surely the product that has sold best among young people and many companies have tried to reproduce what Apple had managed to do to attract the favors of such a coveted age group. Apple knows how to attract this audience. On the one hand, many teenagers have been in contact with Apple products in their youth (especially at school).

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Über die Autorin bzw. den Autor

Stéphane Goli, who graduated in Communications in 2009, has turned his attention to the environment of CEOs and creative people in pre-press, web, video and electronic document: initially as a certified trainer in a Parisian Training Centre, then by joining the ICBM marketing teams in 2014.

Details zur Ausgabe

• Verlag: Our Knowledge Publishing
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 6202856440
• ISBN 13: 9786202856447
• Einband: Taschenbuch
• Anzahl der Seiten: 88
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland