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Data analysis: Course summary with application exercises - Softcover

Trabelsi, Mohamed Ali

 
9786203083934: Data analysis: Course summary with application exercises

Inhaltsangabe

The aim of this book is to introduce the main data analysis techniques through numerous examples and application exercises. It is intended for Bachelor, Master or Doctorate students in Marketing and Management from business and management schools. It is based on the key stages of data analysis: defining the problem, describing the data, drafting the questionnaire and choosing the sample, in order to carry out the appropriate tests according to the nature of the data collected and the objectives of the study. The book includes several illustrative examples and applications on descriptive statistics, non-parametric tests, principal component analysis and correspondence factor analysis.

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Über die Autorin bzw. den Autor

Mohamed Ali Trabelsi is a university professor in quantitative methods at Tunis El Manar University and director of the research unit: Econometrics Applied to Finance. He is also the author of a book on portfolio selection and of several publications in international journals edited by Emerald, Springer, Cairn, etc.

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