Service Quality & Customer Satisfaction: An analysis and evaluation of service quality, value offer, satisfaction and loyalty in Indian private telecom operators - Softcover

Kumar, Kuldeep; Rai, R.S.; Dugar, Anurag

 
9786203410181: Service Quality & Customer Satisfaction: An analysis and evaluation of service quality, value offer, satisfaction and loyalty in Indian private telecom operators
Softcover
ISBN 10: 6203410187 ISBN 13: 9786203410181
Verlag: LAP LAMBERT Academic Publishing, 2021

Inhaltsangabe

Digitalization and automation have created unlimited dependencies on the services provided by the telecom industry. There has been an elevation in calling, texting, gaming, and internet-related applications with dependencies on telecom services.To acquire a market share, the operators offer their services at a competitive price and value-added services. To sustain a highly competitive market, service providers must continuously work on service quality improvement to continually achieve customer satisfaction. This book focuses on finding the implication of the components such as quality of service, value offer, customer satisfaction, and customer loyalty with reference to the services provided by the telecom operators in India. Here it also emphasizes the assessment of each of these components' value in driving customer satisfaction towards particular operators and finding out which one of them is most crucial. Also it focuses on to find the relationship between customer satisfaction and the specific factors of service quality attributes, customer value, or customer loyalty for Indian telecom operators.

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Über die Autorin bzw. den Autor

Kuldeep Kumar is Research Scholar, Amity Univ. Noida India & Project Manager with multi-industry experience over two decades.R. S. Rai is Professor, Decision Sciences, Amity Business School and Director, Research Planning & Statistical Services at Amity Univ. Noida, India.Anurag Dugar is Associate Professor at Goa Institute of Management, India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
6203410187
ISBN 13 
9786203410181
Einband
Taschenbuch
Anzahl der Seiten
136
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
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