Social Networking, Consumer Behavior and Marketing Home Business: Evidences from Klang Valley in Malaysia - Softcover

Tham, Jacquline; Azam, S. M. Ferdous; Khatibi, Ali

 
9786203583472: Social Networking, Consumer Behavior and Marketing Home Business: Evidences from Klang Valley in Malaysia
Softcover
ISBN 10: 6203583472 ISBN 13: 9786203583472
Verlag: LAP LAMBERT Academic Publishing, 2021

Inhaltsangabe

This book looks at how people use social media to advertise their home businesses. The aim is to use social networking as a marketing tool to assist home entrepreneurs. The research is being carried out in the Klang Valley, which includes Kuala Lumpur, Selangor, Negeri Sembilan, and Melaka. Many home companies do not know that their marketing is not professional or ethical, according to the report. The government can assist this home company by providing appropriate business courses and ensuring compliance with the legislation.

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Über die Autorin bzw. den Autor

Dr. Jacquline Tham, Dr. S. M. Ferdous Azam and Prof. Dr. Ali Khatibi are academicians and researchers at Management and Science University. They have vast industrial experiences in multi-national companies. Also, they are successful academicians with many publications, supervision, and research examination.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
6203583472
ISBN 13 
9786203583472
Einband
Taschenbuch
Anzahl der Seiten
96
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland