Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya - Softcover

Weru, Ngacha

 
9786203846751: Business Event Experiences, Destination Image and Post-Visit Behaviour: An International MICE Event Visitor's Perspective in Kenya
Softcover
ISBN 10: 6203846759 ISBN 13: 9786203846751
Verlag: LAP LAMBERT Academic Publishing, 2021

Inhaltsangabe

This book covers a study on the influence of business or MICE event experiences on international visitors' perceived destination image and resulting post-visit behavior. Despite the promising growth of MICE tourism globally limited studies exist on the influence of these events on the host destination's image. Majority of event and destination image have focused on mega-sports events, cultural events and festivals. such studies have also mainly be carried out in the developed world. This study therefore provides the perspective of MICE events in the developing world. This is particularly important as the events can have a great influence in correcting the negative images and stereotypes associated with countries in the developing world.

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Über die Autorin bzw. den Autor

The Author is an Assistant Lecturer at Chuka University, Kenya. Holds a Bachelor degree in Hospitality Management and Masters Degrees in Business Administration and Hospitality Management. He is currently undertaking a Doctoral Degree in Hospitality and Tourism Management.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
6203846759
ISBN 13 
9786203846751
Einband
Taschenbuch
Anzahl der Seiten
164
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland