Perception towards Aarogya Setu App: A study done in the light of COVID 19 Pandemic in Kerala, India - Softcover

Francis, Freeny; Benedict, Jithin; CM, Shiny

Softcover

ISBN 10: 6203861235 ISBN 13: 9786203861235

Verlag: LAP LAMBERT Academic Publishing, 2021

Inhaltsangabe

The global impact of the COVID-19 pandemic has led to the rapid development of mobile health applications and their use. This study provides an overview of the Aarogya Setu App being currently utilized for COVID 19. The Arogya Setu mHealth app can make a substantial contribution to containing and managing COVID‐19. This study explores the Arogya Setu app users’ experiences and expectations by conducting a combined content analysis of their reviews. Two hundred most relevant reviews were analyzed using descriptive statistics and analysis. This study aims to understand the perception of users towards this app by using variables like ease of use of the app (EU), perceived usefulness (PU), behavioral intention (BI), and Intended inquiry (II). For this purpose, questionnaires were distributed and data were collected from 200 respondents. The questionnaires were prepared by making use of the TAM method. In order to analyze the results, correlation-regression methods are used. And the results show that these variables (PU, EU, BI, II) have a significant relationship with the perception of users towards the Aarogya Setu App.

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Über die Autorin bzw. den Autor

Ms. Freeny Francis is a Management student at the Albertian Institute of Management. Dr. Jithin Benedict is a marketing evangelist and youtube, Assistant Professor of Albertian Institute of Management. Dr. Shiny CM is a socially committed entrepreneurial think tank, Assistant Professor of Albertian Institute of Management.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2021
• Sprache: Englisch
• ISBN 10: 6203861235
• ISBN 13: 9786203861235
• Einband: Taschenbuch
• Anzahl der Seiten: 64
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Editions Muse; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland