Organizational Knowledge Management Basic Principles: The Power of Intangible Assets in the New Economy - Softcover

Macedo, Marcelo; Souza, Mariane Ramos De

 
9786205165669: Organizational Knowledge Management Basic Principles: The Power of Intangible Assets in the New Economy

Inhaltsangabe

It is important that organizations develop a posture towards knowledge and highlight in their principles, philosophy, employee profiles, infrastructure, and organizational structure, ways to maximize the process of creating, acquiring, storing, processing, and mainly, disseminating and using this knowledge. This can only be achieved through effective Knowledge Management. As such, this book explores what companies have been doing to extract and utilize the unrealized potential of their intangible assets. It addresses how organizations are creating, sharing, and disseminating knowledge in order to innovate and remain competitive. Knowledge, learning, intellectual capital, competencies, innovation, and competitive intelligence are explored as sustainable tools for competitiveness in the post-industrial era.

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Über die Autorin bzw. den Autor

Prof. Marcelo Macedo é administrador, mestre em Engenharia de Produção e Dr. em Engenharia e Gestão do Conhecimento. É professor do Dpto. de Eng. do Conhecimento da UFSC. Esp. Mariane Ramos de Souza é bacharel e especialista em Marketing e mestranda em Engenharia e Gestão do Conhecimento pela UFSC.

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