COMMERCIAL MANAGEMENT: A practical approach to the different aspects of management - Softcover

Carvalho, Marcelo; Ribeiro Junior, José Luis Caetano; Lopes Salgado, Sergio Eduardo

Softcover

ISBN 10: 6205181126 ISBN 13: 9786205181126

Verlag: Our Knowledge Publishing, 2022

Inhaltsangabe

In our daily lives as teachers of technological courses, we often notice the distance between the reality of the student and the examples cited in the books commonly used in the area of Administration. This distance is mostly due to the fact that the books are translations and, consequently, the examples deal with companies and realities different from the student's reality. It is this perception that motivated us to develop this book, in order to portray, not only a scenario closer to the student, but also to enable his practical analyses.Organized in 4 chapters, this work compiles the graduation works of the students from the 11th class of Commercial Management at FATEC São Roque. The works address, in a transversal way, the different aspects of management, offering a reflection on the use of digital marketing, the importance of the university-company relationship, the analysis of working capital by microentrepreneurs, and the current importance of emotional intelligence for organizations.

Über diesen Titel

Über die Autorin bzw. den Autor

Prof. Marcelo Carvalho - Professore presso FATEC São RoqueProf. José Luis C. R. Jr. - Direttore accademico della FATEC São Roque e professore.Prof. Sérgio Eduardo L. Salgado - Professore presso FATEC São Roque

Details zur Ausgabe

• Verlag: Our Knowledge Publishing
• Erscheinungsdatum: 2022
• Sprache: Englisch
• ISBN 10: 6205181126
• ISBN 13: 9786205181126
• Einband: Taschenbuch
• Anzahl der Seiten: 76
• Kontakt zum Hersteller: Editions universitaires europeennes; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland