Inhaltsangabe
An organization that specializes in hedonic consumer goods places a strong prominence on emotionally connecting its products or services to its customers. This association's success in forming long-term relationships and hence earnings for the company is well known. However, because emotions are intangible and change over time, company should develop branding strategy that primarily gains customers through sensory bonding rather than product features. This assists a business in focusing on brand loyalty and association in order to increase favorable brand perception. This could help the management create trusting ties with their customers. Emotions, it is believed, travel borders more easily than information. While using emotions in advertising may not persuade customers to buy a product, it does help to establish a brand image. Consumers were discovered to be motivated to buy the product by more than just their emotions.
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Über die Autorin bzw. den Autor
1. Prof. V Modi acting as a Professor at Maharaja Krishnakumarsinhji Bhavnagar University, Bhavnagar, Gujarat and 2. Dr. Ravi Rajai acting as an Assistant Professor at Maharani Shri Nandkuverba Mahila Arts and Commerce College, Bhavnagar, Gujarat.
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Marketing of Emotions ¿ Connecting Customers¿ Via Heart
Verlag:
LAP LAMBERT Academic Publishing Nov 2022, 2022
ISBN 10: 6205517841
ISBN 13: 9786205517840
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -An organization that specializes in hedonic consumer goods places a strong prominence on emotionally connecting its products or services to its customers. This association's success in forming long-term relationships and hence earnings for the company is well known. However, because emotions are intangible and change over time, company should develop branding strategy that primarily gains customers through sensory bonding rather than product features. This assists a business in focusing on brand loyalty and association in order to increase favorable brand perception. This could help the management create trusting ties with their customers. Emotions, it is believed, travel borders more easily than information. While using emotions in advertising may not persuade customers to buy a product, it does help to establish a brand image. Consumers were discovered to be motivated to buy the product by more than just their emotions. 104 pp. Englisch. Bestandsnummer des Verkäufers 9786205517840
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Marketing of Emotions - Connecting Customers\ Via Heart
Verlag:
LAP Lambert Academic Publishing, 2022
ISBN 10: 6205517841
ISBN 13: 9786205517840
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. An organization that specializes in hedonic consumer goods places a strong prominence on emotionally connecting its products or services to its customers. This association s success in forming long-term relationships and hence earnings for the company is we. Bestandsnummer des Verkäufers 777978186
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Marketing of Emotions - Connecting Customers' Via Heart
Verlag:
LAP LAMBERT Academic Publishing Nov 2022, 2022
ISBN 10: 6205517841
ISBN 13: 9786205517840
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -An organization that specializes in hedonic consumer goods places a strong prominence on emotionally connecting its products or services to its customers. This association's success in forming long-term relationships and hence earnings for the company is well known. However, because emotions are intangible and change over time, company should develop branding strategy that primarily gains customers through sensory bonding rather than product features. This assists a business in focusing on brand loyalty and association in order to increase favorable brand perception. This could help the management create trusting ties with their customers. Emotions, it is believed, travel borders more easily than information. While using emotions in advertising may not persuade customers to buy a product, it does help to establish a brand image. Consumers were discovered to be motivated to buy the product by more than just their emotions.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 104 pp. Englisch. Bestandsnummer des Verkäufers 9786205517840
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Marketing of Emotions - Connecting Customers' Via Heart | From Literature Perspective
Verlag:
LAP LAMBERT Academic Publishing, 2022
ISBN 10: 6205517841
ISBN 13: 9786205517840
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Taschenbuch. Zustand: Neu. Marketing of Emotions - Connecting Customers' Via Heart | From Literature Perspective | Vasudev Modi (u. a.) | Taschenbuch | Englisch | 2022 | LAP LAMBERT Academic Publishing | EAN 9786205517840 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 126178983
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Marketing of Emotions ¿ Connecting Customers¿ Via Heart : From Literature Perspective
Verlag:
LAP LAMBERT Academic Publishing, 2022
ISBN 10: 6205517841
ISBN 13: 9786205517840
Neu
Taschenbuch
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - An organization that specializes in hedonic consumer goods places a strong prominence on emotionally connecting its products or services to its customers. This association's success in forming long-term relationships and hence earnings for the company is well known. However, because emotions are intangible and change over time, company should develop branding strategy that primarily gains customers through sensory bonding rather than product features. This assists a business in focusing on brand loyalty and association in order to increase favorable brand perception. This could help the management create trusting ties with their customers. Emotions, it is believed, travel borders more easily than information. While using emotions in advertising may not persuade customers to buy a product, it does help to establish a brand image. Consumers were discovered to be motivated to buy the product by more than just their emotions. Bestandsnummer des Verkäufers 9786205517840
Neu kaufen
EUR 61,63
EUR 60,87 Versand
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