Consumer Behavior: On Online Markets - Softcover

Vettriselvan, R.; Michael, S.

Softcover

ISBN 10: 6205525194 ISBN 13: 9786205525197

Verlag: Scholars' Press, 2023

Inhaltsangabe

Online shopping is the process of buying goods and services from merchants who sell on the internet due to the presence of the World Wide Web. The merchants then sell their products to people who surf the internet, E-commerce has made life simple and innovative for individuals and groups. Consumer behaviour in online shopping is different from the physical markets where he has access to see the product. The purpose of the research was to study consumer behaviour towards online shopping; a case study on electronic gadgets in Blantyre. The main research question in the thesis is how consumers behave while shopping online. The type of data being used is the primary data in the form of a questionnaire, Sampling is done by non- probability sampling, this sampling procedure does not estimate the probability of each item in the population being included in the sample. In this type of sampling, items for the sample are selected deliberately by the researcher, and his choice concerning the items remains dominant. Data analysis using coefficient correlation and percentage tables analysis.

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Über die Autorin bzw. den Autor

Dr. R. Vettriselvan, Associate Professor, AMET Business School, Academy of Maritime Education and Training, Chennai specialises in Human Resource Management and Marketing.Dr. S. Michael, an Asst. Professor specializing in Human Resource Management and Marketing at DMIHER, Sawangi, Wardha, Maharashtra.

Details zur Ausgabe

• Verlag: Scholars' Press
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 6205525194
• ISBN 13: 9786205525197
• Einband: Taschenbuch
• Anzahl der Seiten: 64
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland