The problem of customer satisfaction in a DFS: Customer satisfaction - Softcover

Sani Bah-Traore, Rahimath

Softcover

ISBN 10: 6205792206 ISBN 13: 9786205792209

Verlag: Our Knowledge Publishing, 2023

Inhaltsangabe

Today, customers have a choice. Most markets have several competitors. For a variety of reasons customers can leave at any time, especially those who have had a bad or even slightly disappointing customer experience. The solution is to identify dissatisfied customers and take care of them before they leave the company and turn to the competition. This care must take into account the key points of the customer experience, which are personalization, good support, transparency of information (readability, completeness) and immediacy of customer service (accessibility, immediacy). One of the major challenges for companies is therefore customer satisfaction; no company will tell you that customer satisfaction is not one of its concerns. But, in the end, why is it so important to measure customer satisfaction and to try to improve it? Customer satisfaction is a competitive advantage because it allows us to differentiate ourselves from our competitors. For an equivalent product or service, customer satisfaction can tip the balance in the eyes of a prospect.

Über diesen Titel

Über die Autorin bzw. den Autor

Holder of a Master PRO and a Licence Pro in Commercial Management and Marketing at the Ecole Supérieure d'Administration et de Gestion Notre Dame de l'Eglise, my academic background is rich of eight years of training in marketing and three years of experience in microfinance, commercial Ets and consulting firm and financial engineering.

Details zur Ausgabe

• Verlag: Our Knowledge Publishing
• Erscheinungsdatum: 2023
• Sprache: Englisch
• ISBN 10: 6205792206
• ISBN 13: 9786205792209
• Einband: Taschenbuch
• Anzahl der Seiten: 60
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: preigu; mail@preigu.de; ; Lengericher Landstr. 19; Osnabrück; 49078; Deutschland