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Service quality has been viewed as a significant issue in the banking industry. In the present competitive Indian banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in India determine the service quality factors, which are pertinent to the customer's selection process. With the advent of international banking, the trend towards larger bank holding companies, and innovations in the marketplace, the customers have greater difficulty in selecting one institution from another. In this context, quality of service furnished by banking sector is very important and profitability of their business is closely connected to the quality of service they render. In the increasing competition in banking industry, banks want to differentiate themselves from the competitors and stay ahead in the race. Therefore, a study may be designed while using such models. An important future research direction is to examine the roles of the relationship marketing underpinnings, overall relationship quality and customer satisfaction in creating customer loyalty.
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Über die Autorin bzw. den Autor
Dr. P. Marishkumar es Profesor Asociado, VMKV Engineering College, Salem y eminente Académico Publicado muchos artículos nacionales e internacionales en revistas de renombre en la Gestión.Dr. C. Natarjan, Profesor Asociado, Govt. College tienen muy buenos conocimientos y habilidades en el campo del Comercio y Gestión en diversas capacidades de Investigación.
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Customer Perception and Service Quality
Verlag:
LAP LAMBERT Academic Publishing Mrz 2023, 2023
ISBN 10: 6206154009
ISBN 13: 9786206154006
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Anbieter: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Service quality has been viewed as a significant issue in the banking industry. In the present competitive Indian banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in India determine the service quality factors, which are pertinent to the customer's selection process. With the advent of international banking, the trend towards larger bank holding companies, and innovations in the marketplace, the customers have greater difficulty in selecting one institution from another. In this context, quality of service furnished by banking sector is very important and profitability of their business is closely connected to the quality of service they render. In the increasing competition in banking industry, banks want to differentiate themselves from the competitors and stay ahead in the race. Therefore, a study may be designed while using such models. An important future research direction is to examine the roles of the relationship marketing underpinnings, overall relationship quality and customer satisfaction in creating customer loyalty. 184 pp. Englisch. Bestandsnummer des Verkäufers 9786206154006
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Customer Perception and Service Quality
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Zustand: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Service quality has been viewed as a significant issue in the banking industry. In the present competitive Indian banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in India deter. Bestandsnummer des Verkäufers 863316566
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Customer Perception and Service Quality : A Study on New Generation Banks in India
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Taschenbuch. Zustand: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Service quality has been viewed as a significant issue in the banking industry. In the present competitive Indian banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in India determine the service quality factors, which are pertinent to the customer's selection process. With the advent of international banking, the trend towards larger bank holding companies, and innovations in the marketplace, the customers have greater difficulty in selecting one institution from another. In this context, quality of service furnished by banking sector is very important and profitability of their business is closely connected to the quality of service they render. In the increasing competition in banking industry, banks want to differentiate themselves from the competitors and stay ahead in the race. Therefore, a study may be designed while using such models. An important future research direction is to examine the roles of the relationship marketing underpinnings, overall relationship quality and customer satisfaction in creating customer loyalty. Bestandsnummer des Verkäufers 9786206154006
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Customer Perception and Service Quality | A Study on New Generation Banks in India
Verlag:
LAP LAMBERT Academic Publishing, 2023
ISBN 10: 6206154009
ISBN 13: 9786206154006
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Taschenbuch
Anbieter: preigu, Osnabrück, Deutschland
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Taschenbuch. Zustand: Neu. Customer Perception and Service Quality | A Study on New Generation Banks in India | Marish Kumar P. (u. a.) | Taschenbuch | Englisch | 2023 | LAP LAMBERT Academic Publishing | EAN 9786206154006 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Bestandsnummer des Verkäufers 126866265
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Customer Perception and Service Quality
Verlag:
LAP LAMBERT Academic Publishing Mär 2023, 2023
ISBN 10: 6206154009
ISBN 13: 9786206154006
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Taschenbuch. Zustand: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Service quality has been viewed as a significant issue in the banking industry. In the present competitive Indian banking context, characterized by rapid change and increasingly sophisticated customers, it has become very important that banks in India determine the service quality factors, which are pertinent to the customer's selection process. With the advent of international banking, the trend towards larger bank holding companies, and innovations in the marketplace, the customers have greater difficulty in selecting one institution from another. In this context, quality of service furnished by banking sector is very important and profitability of their business is closely connected to the quality of service they render. In the increasing competition in banking industry, banks want to differentiate themselves from the competitors and stay ahead in the race. Therefore, a study may be designed while using such models. An important future research direction is to examine the roles of the relationship marketing underpinnings, overall relationship quality and customer satisfaction in creating customer loyalty.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 184 pp. Englisch. Bestandsnummer des Verkäufers 9786206154006
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