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Predicting & Analyzing the Web User Navigational Behavior: Grey Relational pattern Analysis - Softcover

Ch, Bindu Madhuri

 
9786206166962: Predicting & Analyzing the Web User Navigational Behavior: Grey Relational pattern Analysis
Softcover
ISBN 10: 6206166961 ISBN 13: 9786206166962
Verlag: LAP LAMBERT Academic Publishing, 2023

Inhaltsangabe

Mainly focus on the problem of building models to represent past users behavior, that are able to predict the most likely links a user will request when viewing a page. WUM specifically designed to carry out applications by analyzing the usage data. The results of the Grey clustering algorithm used as the input for Grey Moving Probability Markov Model to predict users’ next visit. This approach models navigation sessions and for predicting the next navigation step using transition probabilities with two estimation approaches. Prediction is a way of analyzing historical information to calculate the most possible probability of next request; the browsing pattern when the future users and customers are surfing the web site is matched. There are many web based advantages to implement the prediction, such as, web site personalization, structure appropriate web site, business intelligence etc. The transaction probabilities are more suitable for predicting the users’ next request. In the prediction model, Variable Length Markov Chain is used to predict the category of users’ next state with the transaction probability.

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Über die Autorin bzw. den Autor

Doktor Ch Bindu Madhuri imeet 17-letnij opyt prepodawatel'skoj i nauchnoj raboty. Chlen IEEE. Ona opublikowala 20 nauchnyh rabot w razlichnyh mezhdunarodnyh/nacional'nyh zhurnalah i konferenciqh. Ona qwlqetsq chlenom redakcionnoj kollegii i recenzentom mnogih mezhdunarodnyh zhurnalow. V nastoqschee wremq ona rukowodit rabotoj 8 nauchnyh sotrudnikow w kachestwe rukowoditelq/sorukowoditelq.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
6206166961
ISBN 13 
9786206166962
Einband
Taschenbuch
Anzahl der Seiten
284
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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