Software for Bank Lead Management System: LMS Case Study - Softcover

Shaikh, Salim; Khan, Tabrez; Jahan, Nusrat

 
9786206845935: Software for Bank Lead Management System: LMS Case Study

Inhaltsangabe

To construct the analysis, design model, and software for a Lead Management System intended for deployment by a bank, aiming to enhance the efficiency of resource utilization for Lead Management. Lead Management involves the rapid and effective creation, nurturing, distribution, and analysis of leads to increase the likelihood of a lead converting into a qualified opportunity and eventually becoming a new, satisfied customer. This system is also known as a Customer Acquisition System.

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Über die Autorin bzw. den Autor

Prof. Salim Shaikh, with 16 yrs experience, pursues PhD, serves as an Assistant Professor in AIKTC's Computer Dept. He boasts 15+ publications in international journals and conferences. Prof. Tabrez Khan, with 17+ yrs experience, HOD AIKTC's CO Dept. Prof. Nusrat Jahan, is an Assistant Professor at AIKTC, brings 5+ yrs of experience in teaching.

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