E-Commerce Mastery : Digital Success Guide: Strategies,Design and Security Essentials - Softcover

Mukherjee, Pronita; Sarkar, Asmita; Das, Satrajit

 
9786206846529: E-Commerce Mastery : Digital Success Guide: Strategies,Design and Security Essentials
Softcover
ISBN 10: 6206846520 ISBN 13: 9786206846529
Verlag: LAP LAMBERT Academic Publishing, 2023

Inhaltsangabe

An e-commerce site is a virtual marketplace facilitating online buying and selling. It offers a user-friendly interface, product catalog, shopping cart, payment gateway, and order management. Popular due to convenience, these sites must prioritize intuitive design, easy navigation, and a robust search function. The product catalog, featuring detailed product info, is crucial, and the shopping cart allows customers to manage their orders. A secure payment gateway processes transactions, while the order management system aids in order, shipping, and return management. Additional features like wish lists, gift cards, and loyalty programs enhance customer engagement. Security and privacy are paramount for customer trust. E-commerce empowers businesses globally, but success demands careful planning and execution to meet evolving customer expectations.

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Über die Autorin bzw. den Autor

Pronita Mukherjee e Asmita Sarkar, ambas licenciadas em tecnologia pela Universidade de Jadavpur, são professoras assistentes no Gargi Memorial Institute of Technology. Satrajit Das, que está a fazer um doutoramento no IIESTS, é também professor assistente na mesma instituição.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
6206846520
ISBN 13 
9786206846529
Einband
Taschenbuch
Anzahl der Seiten
52
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
KreGa Onlinehandel GmbH
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info@krega-onlinehandel.de

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