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VISUAL MERCHANDISING AND CONSUMER IMPULSE BUYING BEHAVIOUR: DE - Softcover

Saumya Larshani, S.; Prabaharan, T.; Shamila, L.M.A.

 
9786207475322: VISUAL MERCHANDISING AND CONSUMER IMPULSE BUYING BEHAVIOUR: DE
Softcover
ISBN 10: 6207475321 ISBN 13: 9786207475322
Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

Making eye-catching displays to highlight products in a retail setting is known as visual merchandising. It uses design components, lighting, signage, and product placement to highlight particular items and improve the overall aesthetic. Engaging customers, promoting purchases, and enhancing their shopping experience are the main objectives. The impulse buying behavior of consumers indicated their propensity to make impulsive, haphazard purchases without much thought beforehand. Rather than being motivated by a thoughtful assessment of needs or logical decision-making, it is frequently influenced by feelings, desires, or outside stimuli. Impulsive buying is largely influenced by factors such as immediate gratification, store layout, lighting, color, and display of products.

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Über die Autorin bzw. den Autor

Ms.S.Saumya Larshani is a student and Ms.L.M.A.Shamila is a Lecturer in the Faculty of Communication & Business Studies, Trincomalee Campus, Eastern University Sri Lanka.Dr.T.Prabaharan is a Senior Lecturer(G1), at the Department of Management, Faculty of Commerce and Management, Eastern University, Sri Lanka

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
6207475321
ISBN 13 
9786207475322
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

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Riga
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