Entrepreneurship Development: A Comprehensive Guide for Aspiring Entrepreneurs - Softcover

KP, Veena; Mahadeva Murthy, C

 
9786207809752: Entrepreneurship Development: A Comprehensive Guide for Aspiring Entrepreneurs

Inhaltsangabe

Entrepreneurship Development is a comprehensive and practical guide designed to empower aspiring entrepreneurs, students, educators, and professionals with the knowledge and skills required to build, manage, and grow successful ventures. Covering both the theoretical foundations and hands-on strategies of entrepreneurship, this book provides deep insights into the entrepreneurial mindset, innovation, business planning, funding, marketing, and sustainable business practices.Whether you’re launching your first startup or mentoring new business leaders, this book walks you through each stage of the entrepreneurial journey—from identifying viable business opportunities to scaling operations and managing risk. With real-world case studies, practical tools, self-assessment exercises, and strategic frameworks, Entrepreneurship Development bridges the gap between academic concepts and real-world application.This book is especially suited for:Undergraduate and postgraduate students of entrepreneurship, business.

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Über die Autorin bzw. den Autor

Prof. C.Mahadeva Murthy Professor & Chairman, Dept. of Studies & Research in Management, Karnataka State Open University,Mukthagangothri, Mysore - Karnataka, India.Prof. C.Mahadeva Murthy Professor & Chairman,  Dept. of Studies & Research in Management, Karnataka State Open University,Mukthagangothri, Mysore - Karnataka, India.

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