CROWD MANIPULATION AND COMMUNICATION: DE - Softcover

Chile, Daniel; Chile, Mabel

Softcover

ISBN 10: 6207810031 ISBN 13: 9786207810031

Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

The book, Crowd manipulation and communication looks at the deliberate use of communication techniques to influence the behaviour, emotions, and attitudes of large groups of people. This form of influence leverages various psychological and sociological principles, such as conformity, social proof, and emotional contagion, to guide crowd behaviour in a desired direction. Techniques often include persuasive messaging, rhetoric, and the strategic use of media to create a particular narrative or perception. For example, political rallies, marketing campaigns, and social movements frequently utilize crowd manipulation strategies to mobilize support, create a sense of unity, and achieve specific objectives. While crowd manipulation can be used for positive outcomes, such as promoting public health initiatives, it also raises ethical concerns regarding the potential for exploitation and misinformation. Effective crowd communication requires a deep understanding of audience dynamics and a careful balance between persuasion and ethical considerations.

Über diesen Titel

Über die Autorin bzw. den Autor

Dr. Daniel Chile, a strategic communication scholar, teaches Media and Journalism at Benue State University, Makurdi. His primary interests lie in Public Relations, Advertising, Development Communication, and Strategic Communication.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 6207810031
• ISBN 13: 9786207810031
• Einband: Taschenbuch
• Anzahl der Seiten: 60
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: SIA OmniScriptum Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland