AI Driven Service: Chatbots' Role in Enhancing Customer Satisfaction and Service Experience - Softcover

Athar Khan, Daniya; Siraj, Sadaf

Softcover

ISBN 10: 6207995341 ISBN 13: 9786207995349

Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

Chatbots are being used by more and more businesses to offer 24/7 customer service to website visitors. The modern client wants to spend less time overall, thus they want to be able to contact businesses anytime, anywhere, and through any channel. To provide a positive customer experience, a chatbot must adhere to critical criteria in system quality, service quality, and information quality. Companies can change the language style of a chatbot to make it more personable. Customers are more satisfied and trusting of chatbots when they resemble humans, which increases chatbot adoption. Chatbots and consumer loyalty are certainly related in some way.Customers appreciate the convenience, promptness, and accessibility of chatbots, which contribute to their improved overall experience. The perception of empathy and care displayed by chatbots also enhances customer satisfaction. Incorporating chatbots into customer support strategies can therefore lead to increased customer loyalty.

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Über die Autorin bzw. den Autor

Dr. Sadaf Siraj ist außerordentliche Professorin (Marketing) an der School of Management & Business Studies, Jamia Hamdard, mit Fachkenntnissen im Bereich Verbraucherverhalten. Dania Athar Khan hat einen MBA in International Business und Marketing. Derzeit arbeitet sie als wissenschaftliche Mitarbeiterin mit Fachkenntnissen in qualitativer und Datenanalyse.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 6207995341
• ISBN 13: 9786207995349
• Einband: Taschenbuch
• Anzahl der Seiten: 72
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Editorial Academica Espanola; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland