Technology Transformation: Navigating Adoption Challenges in Small & Medium Enterprises - Softcover

Ahmad, Mansoor; Siraj, Sadaf; Nisa, Syeedun

Softcover

ISBN 10: 6207995732 ISBN 13: 9786207995738

Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

A company can avail numerous advantages by utilising e-commerce in its business operations. As, its usage will diminish various operational costs but also improve the quality of products & services, new customer and supplier penetration, generation of new ways or channels for product distribution and boost speed and flexibility. Still, it is found that mostly in large firms are open to this technological transformation but it is still in the nascent stage in Small & Medium Enterprises (SMEs). The share of SMEs is enormous both in developed and developing countries. It should be remembered that e-commerce can provide various potential advantages to SMEs, but the rate of technology adoption in SMEs is still lagging. The present study maps out the determinants affecting the adoption and assimilation of e-commerce in SMEs using the Technology Organization Environment (TOE) framework.

Über diesen Titel

Über die Autorin bzw. den Autor

Mansoor Ahmad est professeur adjoint, Sadaf Siraj est professeur associé et Syeedun Nisa est professeur au département de gestion, École de gestion et d'études commerciales, Jamia Hamdard.Leurs domaines de recherche comprennent le commerce électronique, le comportement des consommateurs, le développement durable et le commerce international.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 6207995732
• ISBN 13: 9786207995738
• Einband: Taschenbuch
• Anzahl der Seiten: 92
• Kontakt zum Hersteller: SIA OmniScriptum Publishing; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland