MARKETING OF LIFE INSURANCE POLICIES IN RURAL AREAS: DE - Softcover

V., Manimegalai; P., Sathya Priya

Softcover

ISBN 10: 6207998529 ISBN 13: 9786207998524

Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

The marketing of life insurance policies in rural areas of Erode District, Tamil Nadu, presents unique challenges and opportunities. This study aims to explore the strategies employed by insurance companies to penetrate these markets, understand the factors influencing the purchase decisions of rural consumers, and evaluate the effectiveness of various marketing approaches.The rural areas of Erode District are characterised by distinct socio-economic conditions, including lower income levels, limited financial literacy, and a strong reliance on agriculture. These factors significantly influence the acceptance and adoption of life insurance policies. This research identifies the key determinants that drive rural consumers to consider life insurance as a financial safety net and examines the role of trust, accessibility, and product customisation in this context.Through a combination of quantitative surveys and qualitative interviews with both consumers and insurance agents, the study provides insights into the most effective channels and communication strategies for reaching the rural population.

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Über die Autorin bzw. den Autor

Dr.V.Manimegalai is a professor and Head in the department of Management Studies, Nandha Engineering College (Autonomous), Erode. She holds an MBA, M.Phil. PhD, and has focused on Marketing and Finance as her specialisation. Dr.P. Sathya Priya is a Managing Director of Shriee Shriee Academy an institute for training JEE and NEET.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 6207998529
• ISBN 13: 9786207998524
• Einband: Taschenbuch
• Anzahl der Seiten: 216
• Kontakt zum Hersteller: Edicoes Nosso Conhecimento; customerservice@vdm-vsg.de; ; SIA; Riga; 1039; Litauen