Are loading times really relevant?: Investigating e-commerce attributes for optimizing online shop performance - Softcover

Ebner, Moritz

Softcover

ISBN 10: 6208012937 ISBN 13: 9786208012939

Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

The rapid development of the internet has shifted retailing from offline to online, making it crucial for small and medium enterprises (SMEs) to leverage online sales channels to reach a broader audience and stay competitive. Given their limited financial resources, SMEs must make smart investments to avoid long-term risks. This book examines whether reducing latency and adopting mobile payments in e-commerce positively impact customer loyalty and conversion rates. Using Google Analytics data from 10,000 online shops worldwide over a year, a negative binomial regression revealed that lower latency correlates with higher conversion rates, especially among mobile users, who are more sensitive to delays. The positive effect of mobile payment adoption on consumer spending was confirmed only in the U.S., suggesting cultural or market-specific differences. The study contributes to existing literature by providing a cross-cultural analysis, highlighting the importance of optimizing latency in e-commerce, particularly for mobile users, to enhance conversion rates and customer loyalty.

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Über die Autorin bzw. den Autor

Podczas studiów na Uniwersytecie Ekonomii i Biznesu w Wiedniu koncentrowäem si¿ na danych analitycznych w sektorze e-commerce. W ostatnich latach opublikowäem kilka artyku¿ów na temat analizy handlu elektronicznego, maj¿cych na celu usprawnienie podró¿y klienta i wspieranie lojalno¿ci konsumentów oraz wspó¿czynników konwersji w ¿rodowisku online.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 6208012937
• ISBN 13: 9786208012939
• Einband: Taschenbuch
• Anzahl der Seiten: 52
• Kontakt zum Hersteller: Nicht verfügbar
• Verantwortliche Person: Editions Muse; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland