Mastering Communication: Effective Tools for Corporate Messaging: Enhancing Brand Presence and Stakeholder Relationships in the Digital Era - Softcover

Chile, Daniel; Gbasha, Cyprian

Softcover

ISBN 10: 6208064414 ISBN 13: 9786208064419

Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

Mastering Communication: Effective Tools for Corporate Messaging" is a comprehensive guide for professionals seeking to enhance their corporate messaging. The book provides actionable strategies and tools to craft clear, compelling, and consistent messages that resonate with stakeholders. It covers essential aspects of communication, including message development, audience analysis, and channel selection. Readers will learn how to leverage digital tools and platforms to strengthen brand presence, manage crises, and build robust stakeholder relationships. With practical insights, real-world examples, and case studies, this book equips communication professionals with the skills needed to navigate today's complex media landscape and achieve messaging success. Ideal for corporate communicators, PR specialists, and business leaders, it offers a roadmap for mastering the art of effective corporate messaging.

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Über die Autorin bzw. den Autor

Daniel Chile é um académico de comunicação estratégica na Universidade Estatal de Benue, Makurdi, especializado em comunicação digital e relações públicas. Tem publicado extensivamente sobre a evolução do papel dos media na comunicação estratégica.Cyprian Gbasha é um estudante de pós-graduação em comunicação de massas na Universidade Bayero, em Kano.

Details zur Ausgabe

• Verlag: LAP LAMBERT Academic Publishing
• Erscheinungsdatum: 2024
• Sprache: Englisch
• ISBN 10: 6208064414
• ISBN 13: 9786208064419
• Einband: Taschenbuch
• Anzahl der Seiten: 84
• Kontakt zum Hersteller: Verlag Unser Wissen; customerservice@vdm-vsg.de; ; Brivibas gatve 197; Riga; 1039; Lettland