Assessment of Needs, Sources and Search Behaviours of Agri-media Users: DE - Softcover

Suvagiya, Daya; Kumar, Kalpesh; Shah, Parth

 
9786208119652: Assessment of Needs, Sources and Search Behaviours of Agri-media Users: DE
Softcover
ISBN 10: 6208119650 ISBN 13: 9786208119652
Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

The assessment of needs, sources, and search behaviors of agri-media users focuses on understanding how farmers, researchers, and industry professionals access and utilize agricultural information. It identifies key information needs such as market trends, crop management, and technology updates. Agri-media users often rely on digital platforms, social media, and specialized agricultural websites as primary sources. Search behaviors indicate a preference for concise, easily accessible content, often using mobile devices. The assessment helps agri-media providers tailor content and platforms to meet the evolving needs of their audience, improving information dissemination and decision-making in the agricultural sector.

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Über die Autorin bzw. den Autor

Dr. Daya Suvagiya presently serving as "Senior Research Fellow" at Navsari Agricultural University, Navsari; passionate researcher having more than 5 years of research experience and potential academician. She completed her PG and Doctoral studies in Agri-Business Management from Junagadh Agricultural University, Junagadh.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
6208119650
ISBN 13 
9786208119652
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Fastbook Publishing
customerservice@vdm-vsg.de

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