Entrepreneurship Development: A Beginner's Guide - Softcover

R., Vettriselvan; Rajesh, Deepa

 
9786208415006: Entrepreneurship Development: A Beginner's Guide
Softcover
ISBN 10: 6208415004 ISBN 13: 9786208415006
Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

This book on Entrepreneurship Development covers key topics essential for aspiring entrepreneurs. Unit I introduces entrepreneurship, defining its concepts, roles, and the qualities of entrepreneurs, alongside the factors influencing entrepreneurship and institutional support. Unit II focuses on Micro, Small, and Medium Enterprises (MSMEs), their role in economic development, challenges faced, and policies supporting their growth. Unit III outlines the steps in starting a small business, including opportunity identification, feasibility assessments, and necessary legal formalities. Unit IV emphasizes the importance of preparing a business plan, covering financial, marketing, and technical aspects. Unit V explores franchising, its advantages, disadvantages, and the role of venture capital in funding entrepreneurial ventures.

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Über die Autorin bzw. den Autor

Dr.R. Vettriselvan, Associate Professor, Academy of Maritime Education and Training (AMET University), Chennai specialised in HRM and Marketing.Dr.Deepa Rajesh, Vice President (Academics) & Executive Director, AMET Business School, AMET University, Chennai specialized in HRM & Systems.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
6208415004
ISBN 13 
9786208415006
Einband
Taschenbuch
Anzahl der Seiten
232
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Presses Academiques Francophones
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Riga
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