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This work analyzes the entrepreneurial marketing (EM) theory, its evolution and the dimensions available to measure EM. Entrepreneurial marketing theory was developed as the combination of the two main disciplines of marketing and entrepreneurship. Researchers and academics have been debating entrepreneurial marketing theory for thirty years. At first, it was considered as an ideal marketing concept and strategy to improve the marketing activities and business performance of small and medium-sized enterprises. Nowadays, as consumers, customers and marketers, we live in a small planet and use different types of buying and selling methods. This digital era allows us to experience globalization and international marketing. Until now, the global market is made up of different types and sizes of business organizations that generate the ultimate power to manage the market and its rivalry. At present, it is declared as an enthusiastic business development factor to achieve progressive levels of business life cycles without considering the size of the business unit. Our aim in this paper is to analyze the development of entrepreneurial marketing theory based on past literature.
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THE EVOLUTION OF ENTREPRENEURIAL MARKETING THEORY (EM)
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Paperback. Zustand: new. Paperback. This work analyzes the entrepreneurial marketing (EM) theory, its evolution and the dimensions available to measure EM. Entrepreneurial marketing theory was developed as the combination of the two main disciplines of marketing and entrepreneurship. Researchers and academics have been debating entrepreneurial marketing theory for thirty years. At first, it was considered as an ideal marketing concept and strategy to improve the marketing activities and business performance of small and medium-sized enterprises. Nowadays, as consumers, customers and marketers, we live in a small planet and use different types of buying and selling methods. This digital era allows us to experience globalization and international marketing. Until now, the global market is made up of different types and sizes of business organizations that generate the ultimate power to manage the market and its rivalry. At present, it is declared as an enthusiastic business development factor to achieve progressive levels of business life cycles without considering the size of the business unit. Our aim in this paper is to analyze the development of entrepreneurial marketing theory based on past literature. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Bestandsnummer des Verkäufers 9786208423797
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THE EVOLUTION OF ENTREPRENEURIAL MARKETING THEORY (EM)
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LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6208423791
ISBN 13: 9786208423797
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THE EVOLUTION OF ENTREPRENEURIAL MARKETING THEORY (EM)
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LAP LAMBERT Academic Publishing, 2025
ISBN 10: 6208423791
ISBN 13: 9786208423797
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The Evolution of Entrepreneurial Marketing Theory (Em) (Paperback)
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LAP Lambert Academic Publishing, 2025
ISBN 10: 6208423791
ISBN 13: 9786208423797
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Paperback. Zustand: new. Paperback. This work analyzes the entrepreneurial marketing (EM) theory, its evolution and the dimensions available to measure EM. Entrepreneurial marketing theory was developed as the combination of the two main disciplines of marketing and entrepreneurship. Researchers and academics have been debating entrepreneurial marketing theory for thirty years. At first, it was considered as an ideal marketing concept and strategy to improve the marketing activities and business performance of small and medium-sized enterprises. Nowadays, as consumers, customers and marketers, we live in a small planet and use different types of buying and selling methods. This digital era allows us to experience globalization and international marketing. Until now, the global market is made up of different types and sizes of business organizations that generate the ultimate power to manage the market and its rivalry. At present, it is declared as an enthusiastic business development factor to achieve progressive levels of business life cycles without considering the size of the business unit. Our aim in this paper is to analyze the development of entrepreneurial marketing theory based on past literature. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Bestandsnummer des Verkäufers 9786208423797
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The Evolution of Entrepreneurial Marketing Theory (Em) (Paperback)
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LAP Lambert Academic Publishing, 2025
ISBN 10: 6208423791
ISBN 13: 9786208423797
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Paperback. Zustand: new. Paperback. This work analyzes the entrepreneurial marketing (EM) theory, its evolution and the dimensions available to measure EM. Entrepreneurial marketing theory was developed as the combination of the two main disciplines of marketing and entrepreneurship. Researchers and academics have been debating entrepreneurial marketing theory for thirty years. At first, it was considered as an ideal marketing concept and strategy to improve the marketing activities and business performance of small and medium-sized enterprises. Nowadays, as consumers, customers and marketers, we live in a small planet and use different types of buying and selling methods. This digital era allows us to experience globalization and international marketing. Until now, the global market is made up of different types and sizes of business organizations that generate the ultimate power to manage the market and its rivalry. At present, it is declared as an enthusiastic business development factor to achieve progressive levels of business life cycles without considering the size of the business unit. Our aim in this paper is to analyze the development of entrepreneurial marketing theory based on past literature. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Bestandsnummer des Verkäufers 9786208423797
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THE EVOLUTION OF ENTREPRENEURIAL MARKETING THEORY (EM)
Verlag:
LAP LAMBERT Academic Publishing Feb 2025, 2025
ISBN 10: 6208423791
ISBN 13: 9786208423797
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Taschenbuch. Zustand: Neu. Neuware -This work analyzes the entrepreneurial marketing (EM) theory, its evolution and the dimensions available to measure EM. Entrepreneurial marketing theory was developed as the combination of the two main disciplines of marketing and entrepreneurship. Researchers and academics have been debating entrepreneurial marketing theory for thirty years. At first, it was considered as an ideal marketing concept and strategy to improve the marketing activities and business performance of small and medium-sized enterprises. Nowadays, as consumers, customers and marketers, we live in a small planet and use different types of buying and selling methods. This digital era allows us to experience globalization and international marketing. Until now, the global market is made up of different types and sizes of business organizations that generate the ultimate power to manage the market and its rivalry. At present, it is declared as an enthusiastic business development factor to achieve progressive levels of business life cycles without considering the size of the business unit. Our aim in this paper is to analyze the development of entrepreneurial marketing theory based on past literature.Books on Demand GmbH, Überseering 33, 22297 Hamburg 52 pp. Englisch. Bestandsnummer des Verkäufers 9786208423797
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THE EVOLUTION OF ENTREPRENEURIAL MARKETING THEORY (EM)
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ISBN 10: 6208423791
ISBN 13: 9786208423797
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